2021 Nova Scotia Content Market

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In October 2021, Screen Nova Scotia hosted the fifth annual Nova Scotia Content Market, an industry event for emerging and established producers in Nova Scotia to meet with influential Canadian and U.S. broadcasters, distributors and studio executives. This market provides Nova Scotia producers with direct access to industry gatekeepers at the national and international level, across all genres.

Due to the continued challenges imposed by the COVID-19 pandemic and travel restrictions, this year’s Nova Scotia Content Market once again moved online as we presented a virtual event, with all panels, sessions and 1-2-1 meetings executed via Zoom. However, the virtual format did allow us to expand the event into a seven-day schedule, with an increased focus on professional development and training for emerging producers. It also allowed us to increase the number of attending resource delegates, with an increased presence from LA studios and streaming services.

Thank you to our 2021 sponsors: Telefilm Canada, National Bank of Canada, and the Canada Media Fund. This event would not be possible without their generous support.


Training for Emerging Producers (Days 1-3)
Dates: October 19th – 21st
As part of Screen Nova Scotia’s mandate to provide professional development initiatives, this three-day training course for emerging producers included one day of online case studies and info sessions hosted by national funding agencies and financiers, along with a two-day virtual interactive pitch workshop with Ruth Atkinson, a Los Angeles-based script consultant and story editor with over 25 years of experience in the film/television business.

The training component of the event was expanded this year from one day to three days, in order to better provide our emerging producers with the tools and information they needed to effectively pitch their projects during the 1-2-1 meetings.

Broadcaster, Distributor, and Studio Panels (Day 4)
Date: October 25th
This day consisted of two Zoom panels — one with attending broadcasters and one with distributors and U.S. studio executives — which provided attending resource delegates with the opportunity to introduce themselves to NS producers and talk about what type of content they’re currently commissioning/looking for, etc. Participation in these panels helps to ensure that the next several days of pitch meetings are as productive as possible.

1-2-1 Pitch Meetings (Days 5-7)
Dates: October 26th – 28th
The main event, with approx. 300 1-2-1 pre-scheduled virtual pitch meetings taking place between broadcasters, distributors, studio executives, and Nova Scotia film and television producers. Once again we expanded the event program to include multiple days of virtual pre-scheduled meetings, providing our local producers with more opportunities to pitch their projects to a wider range of top-level executives across North America.



1.) Emerging Producers

Criteria: As this is a competitive application process, we can not make exceptions for the emerging producer criteria. 

1.) Must have a minimum of one full producer credit on a film that has been selected by a recognized festival within the past two years (short films are included) or have a full producer credit on a television series / one-off production with a minimum broadcast length of 30 minutes.
2.) Must have a project currently in development.
3.) Other equivalent experience will be considered an asset (e.g. sponsored training initiatives such as AFCOOP’s Film 5 Program, National Screen Institute, Canadian Film Centre Producers Lab, CMPA / Telefilm Producer Mentorship programs, etc.) Please identify this experience in your application.
4.) Must be a resident of Nova Scotia and a Screen Nova Scotia Producer Member in good standing (for more information on membership, click HERE). Please note that this program is also open to Associate Members who meet the above criteria for emerging producers and identify as diverse (Black, Indigenous, Person of Color, LGBTQ+, people with disabilities). Please identify this in your application.

Application: Emerging producer applicants must submit all the following information electronically in a one-sheet (.PDF file) via email to info@screennovascotia.com with the title: Emerging Producer Application Form. Emerging producers who were selected in 2020 may reapply for this year’s market, but with a different project. Please note that the project you apply with will be the one you workshop in the pitch training workshop.

1.) Resume/CV of applicant.
2.) Letter of intent that briefly identifies the steps you will take to advance your career as a producer in the next year.
3.) A project package that includes:
a. Project short synopsis (50-60 words) and long synopsis (350-400 words).
b. Project status (e.g. in development, treatment, first draft etc.) Please note that priority will be given to producers with projects that are in later stages of development.
c. Project genre (e.g. drama, documentary, comedy) and format (e.g. film, TV, web series, digital, etc.).
d. Any partners/funders attached to the project and a proposed financing structure.

Fee: There is no fee this year for emerging producers.

Please Note: There are limited seats available for emerging producers, who will be selected through a competitive application process. Applications will be evaluated and selected by an independent committee comprised of experienced and respected members of the screen industry.

2.) Established Producers


1.) Must have a minimum of two full producer credits on completed productions within the last five (5) years of the following nature:
a. Television one-off production with a minimum broadcast length of 30 minutes
b. Television series production
c. Feature film that received financing from Telefilm Canada, Nova Scotia Film & Television Production Incentive Fund, AND/OR had a budget of $1 million or greater
d. Digital media production that received funding from the Canada Media Fund, Bell Fund, Independent Production Fund, the Nova Scotia Film & Television Production Incentive Fund AND/OR has achieved distribution on a reputable nationally recognized platform.
2.) Must have at least one project in development.

3.) Must be a resident of Nova Scotia and a Screen Nova Scotia Producer Member in good standing (for information on membership, click HERE).

Application: Established Producers applicants must submit the following information electronically in a one-sheet (.PDF file) via email to info@screennovascotia.com with the title: Established Producer Application Form.

1.) Resume/CV of applicant.
2.) Full list of credits to date (IMDb links are acceptable)
3.) A brief project package that outlines the project/slate of projects you’ll be pitching at the market. Please note that we’ll be booking some specific meetings (i.e. those for highly requested delegates with limited meeting spots) based on the information you provide to us in your package. Your project package could include:
a. The
budget range and any partners/funders attached to the project(s);
b. The status of the project(s) on your current slate;

b. The genre and format of the project(s) on your current slate;
c. The specific objectives you hope to achieve at this event with the project(s) on your slate.

Fee: There is no fee this year for established producers.

Second Delegates: If an established producer wishes to include a second delegate (co-producer/director/writer) in their 1-2-1 meetings, please include this in your application so we can approve and ensure our resource delegates are aware of who they will be meeting with. The second delegate must also be a member of Screen Nova Scotia.

Please Note:
If the producer meets criteria and submits all the requested application materials, they will automatically qualify for the pre-scheduled 1-2-1 meetings. However, Screen Nova Scotia can not guarantee the number of meetings that will be scheduled for each producer.


This year saw a total of 312 meetings booked for producers across three days, a 15% increase from 2020’s virtual event. We also had 37 resource delegates participate, a 51% increase from 2020, resulting in the ratio of one resource delegate per producer. For a full list of resource delegates, please click HERE.

“The Nova Scotia Content Market has consistently offered well-packaged projects, represented by Canada’s best storytellers.” — Brian Nitzkin, SVP, Business Affairs, Myriad Pictures (LA, USA)

“The Nova Scotia Content Market is a wonderful place to connect with established and emerging talent from the region. The virtual event was really well run, with a great mix of participants at different levels.” — Hilary Hart, Director, Acquisitions & Distribution, Game Theory Films (ON, Canada)

“It was a fun and exciting process to participate in the market and hear what Nova Scotia producers have to offer. We look forward to next year’s event!” – T.J. Ross, Original Drama Series, Netflix (LA, USA)

“The Nova Scotia Content Market continues to do a great job connecting Nova Scotia creators and filmmakers with the world, even in the middle of a global pandemic.” — Michael Amo, Producer / Showrunner, Two East Productions (N.S.)

“The Nova Scotia Content Market seems to get better and bigger every year. The fact that Nova Scotian producers of all levels can count on having one-on-one conversations with some of North America’s biggest content buyers greatly strengthens our industry and provides opportunities for new voices to break in.” — Caley MacLennan, Producer, Ocean Entertainment / Alright Pictures (N.S.)

“The Nova Scotia Content Market is absolutely an essential entry point for east coast filmmakers to get access to executives in Central Canada and the USA. It’s a great entry market for junior and senior producers alike: intimate and constructive.” — Noah Segal, Co-President, Elevation Pictures (ON, Canada)

“The Nova Scotia Content Market is essential for the continued growth of the screen industry in Nova Scotia.” — Doug Pettigrew, Producer, Emotion Pictures (N.S.)

“The Nova Scotia Content Market is truly an impactful event that helped connect us with a wide variety of filmmakers and projects from the east coast.” — Robin Smith, CEO, Blue Ice Docs / KinoSmith (ON, Canada)

“The Screen Nova Scotia team did a magnificent job arranging this year’s virtual Nova Scotia Content Market. The online meetings were run smoothly and professionally, and the delegates that were brought in for the market were top-notch. We feel very fortunate to have a team at SNS who understand the industry and the important players.” — Jessica Brown, Producer, Peep Media (N.S.)

Questions: If you have any questions about the 2021 Nova Scotia Content Market, please contact Tara McClair at tara@screennovascotia.com / 902-229-1499.